Cacioppo petty classic and contemporary approaches pdf
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- A test of the Elaboration Likelihood model for therapy
- Elaboration likelihood model
- Attitudes and persuasion--classic and contemporary approaches
Richard E. Petty Estimated H-index: Find in Lib. Add to Collection.
A test of the Elaboration Likelihood model for therapy
Understanding consumer as an audience has been studied for a long time and born into a lot of theory that try to explain behavioral response to stimuli. To understand the process of information processing, which is a brain mechanism, we need to explore through a group of theory called Information Processing Theory Approach, grounded from Psychology.
Social Psychology. Bangkok: Chulalongkorn University Press. Attitude: A Study in the Main Theory. Bangkok: Department of Psychology Chulalongkorn University. Nonthaburi: Sukhothai Thammathirat Open University.
Communication for Persuasion. Cacioppo, J. Effects of need for cognition on message evaluation, recall, and persuasion. Journal of Personality and Social Psychology, 45, Chaiken, S. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
Journal of Personality and Social Psychology, 39, The Psychology of Attitudes. Fort Worth : Harcourt Brace College. Dual-Process Theories in Social Psychology. New York : Guilford Press. Dillard P. James and Pfau M. Thousand Oaks, California : Sage. Mario R. Gregory, Haddock Geoffrey and Verplanken Bas.
The Psychology of Attitudes and Attitude Change. Petty E. Richard and Cacioppo T. Attitudes and Persuasion : Classic and Contemporary Approaches. Dubuque, Iowa : Wm. New York : Springer-Verlag. Sherif M. New Haven : Yale University Press. Skip to main content Skip to main navigation menu Skip to site footer. Rangsit University Keywords: consumer, audience. Downloads Download data is not yet available. Griffin Em. A First Look at Communication Theory. Boston : McGraw Hill. Persuasion: Theory and Research.
Attitude, Ego-Involvement, and Change. New York : J. Make a Submission. Manual For Author For Reviewer. Visitors Counter installed : 28 Feb
Elaboration likelihood model
Understanding consumer as an audience has been studied for a long time and born into a lot of theory that try to explain behavioral response to stimuli. To understand the process of information processing, which is a brain mechanism, we need to explore through a group of theory called Information Processing Theory Approach, grounded from Psychology. Social Psychology. Bangkok: Chulalongkorn University Press. Attitude: A Study in the Main Theory.
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The elaboration likelihood model ELM of persuasion  is a dual process theory describing the change of attitudes. Petty and John Cacioppo in The ELM proposes two major routes to persuasion: the central route and the peripheral route. For instance, as the picture shows, a person is considering buying a car and he is persuaded by his friend to buy a certain model. Once he generates favorable thought along the central route, the ELM predicts he will accept the message and the result is enduring. Elaboration likelihood model is a general theory of attitude change. According to the theory's developers Richard E.
Classic and Contemporary Approaches. ByRichard E. Petty, John T. Cacioppo. Edition 1st Edition. First Published eBook Published
Attitudes and persuasion--classic and contemporary approaches
In contrast to previous social psychology theorizing, results indicated that subjects were primarily influenced by high-quality messages, suggestive of central route processing. Implications for client-counselor interactions in relation to Strong's interpersonal influence model were discussed. This is a preview of subscription content, access via your institution. Rent this article via DeepDyve. Atkinson, D.
An attitude is a general and lasting positive or negative opinion or feeling about some person, object, or issue. Attitude formation occurs through either direct experience or the persuasion of others or the media. Attitudes have three foundations: affect or emotion, behavior, and cognitions. In addition, evidence suggests that attitudes may develop out of psychological needs motivational foundations , social interactions social foundations , and genetics biological foundations , although this last notion is new and controversial.
Influencing attitudes and behaviors with advertisements: bridging theories and practice. Advertising campaigns influence consumer behavior using key concepts that the behavioral sciences have mapped using controlled and randomized lab experiments. The aim of this bibliographic research article is, therefore, to present, articulate and discuss the main theories of social psychology regarding both attitude and behavior change.
Cognitive responses in persuasion. Hillsdale, NJ: Erlbaum. Attitudes and persuasion: Classic and contemporary approaches. Dubuque, IA: Wm. Brown pp. Republished as : Petty, R. Perspectives in cardiovascular psychophysiology.
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Клушар некоторое время молчал, потом потер правый висок. Он был очень бледен. - Н-нет… Не думаю… - Голос его дрожал. Беккер склонился над. - Вам плохо. Клушар едва заметно кивнул: - Просто… я переволновался, наверное. - И замолчал.
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