Primary and secondary data sources pdf
File Name: primary and secondary data sources .zip
Aside from consulting the primary origin or source, data can also be collected through a third party, a process common with secondary data. It takes advantage of the data collected from previous research, and uses it to carry out new research. Secondary data is one of the two main types of data, where the second type is the primary data. These 2 data types are very useful in research and statistics, but for the sake of this article, we will be restricting our scope to secondary data. We will study secondary data, its examples, sources and methods of analysis.
Primary sources of data collection have their advantages such as addressing specific research problems and applications in data management and storage. On the other hand, secondary data gathering has also a range of benefits, best practices, and important meaning in the marketing and data world. For each type of business to be successful, it is absolutely crucial to have reliable information for the market and customer characteristics. This is where intensive research methods and data collection tools come to make it possible.
Primary data is information collected directly from first-hand experience. This is the information that you gather for the purpose of a particular research project. Primary data collection is a direct approach that is tailored to specific company needs.
It can be a long process but does provide important first-hand information in many business cases. In fact, the source of primary data is the population sample from which you gather your data. The sample is selected by some of the different types of sampling methods and techniques.
Secondary data is the data that have been already collected for another purpose but has some relevance to your research needs. In addition, the data is collected by someone else instead of the researcher himself. Secondary data is second-hand information. It is not used for the first time. That is why it is called secondary.
Secondary data sources provide valuable interpretations and analysis based on primary sources. They may explain in detail primary sources and often uses them to support a specific thesis or a point of view. Most common examples of secondary data sources are:. Advantages of Secondary Data:. As you see, there is a significant difference between primary data and secondary data. Still, both types have their key benefits and applications. Which type to choose? The choice between primary and secondary data in marketing research depends on several considerations such as: the purpose of the research; availability of financial resources and time; the degree of precision required and etc.
Silvia Valcheva is a digital marketer with over a decade of experience creating content for the tech industry. She has a strong passion for writing about emerging software and technologies such as big data, AI Artificial Intelligence , IoT Internet of Things , process automation, etc. This is a nice piece! It has helped me to know the difference between primary and secondary data. Thank you. Thanks for sharing the significant information. It helped me and will help others a lot.
Primary data is the original data — from the first source. It is like raw material. The collected information is the exact information that the researcher wants to know and he reports it in a way that benefits the specific situation in an organization. Marketers and researchers are asked to find data regarding specific markets instead of finding data for the mass market. This is the main difference from secondary data. Better accuracy Primary data is much more accurate because it is directly collected from a given population.
A higher level of control The marketer can control easily the research design and method. Up-to-date information The primary market research is a great source of latest and up-to-date information as you collect it directly from the field in real-time.
Usually, secondary data is not so up-to-date and recent. You are the owner of the information Information collected by the researcher is their own and is typically not shared with others. Thus, the information can remain hidden from other current and potential competitors. Disadvantages: More expensive It could be very expensive to obtain primary data collection methods because the marketer or the research team has to start from the beginning.
It means they have to follow the whole study procedure, organizing materials, process and etc. Time-consuming It is a matter of a lot of time to conduct the research from the beginning to the end.
Often it is much longer in comparison with the time needed to collect secondary data. Can have a lot of limits Primary data is limited to the specific time, place or number of participants and etc. To compare, secondary data can come from a variety of sources to give more details.
Not always possible For example, many researches can be just too large to be performed by your company. What is Secondary Data? Most common examples of secondary data sources are: Previous research Mass media products Government reports Official statistics Letters Diaries Web information Google Analytics or other sources that show statistics and data for digital customer experience.
Historical data Encyclopedias Monographs Journal articles Biography Research analysis Dissertations Works of criticism and interpretation Financial sources such as profit and loss statements balance sheets, inventory records, sales records and etc.
The internet world changed how secondary research exists. Nowadays, you have so much information available just by clicking with the mouse in front of the computer. Low Cost or Free The majority of secondary sources are absolutely free for use or at very low costs.
It saves not only your money but your efforts. In comparison with primary research where you have to design and conduct a whole primary study process from the beginning, secondary research allows you to gather data without having to put any money on the table. Sometimes it is a matter of a few Google searches to find a credible source of information.
Generating new insights and understandings from previous analysis Reanalyzing old data can bring unexpected new understandings and points of view or even new relevant conclusions. Larger sample size Big datasets often use a larger sample than those that can be gathered by primary data collection. Larger samples mean that the final inference becomes much more straightforward. Longitudinal analysis Secondary data allows you to perform a longitudinal analysis which means the studies are performed spanning over a large period of time.
This can help you to determine different trends. In addition, you can find secondary data from many years back up to a couple of hours ago. It allows you to compare data over time.
Practically, anyone can collect secondary data. Disadvantages: Not specific to your needs Here is the main difference with the primary method. That is why the secondary data might be unreliable and unuseful and in many business and marketing cases. Secondary data sources can give you a huge amount of information, but quantity does not mean appropriateness.
In comparison, with primary methods that are largely controlled by the data-driven marketer , secondary data might lack quality.
It means the quality of secondary data should be examined in detail since the source of the information may be questionable. As you relying on secondary data for your decision-making process, you must evaluate the reliability of the information by finding out how the information was collected and analyzed. Biasness As the secondary data is collected by someone else than you, typically the data is biased in favor of the person who gathered it. This might not cover your requirements as a researcher or marketer.
Not timely Secondary data is collected in the past which means it might be out-of-date. This issue can be crucial in many different situations. Not proprietary Information Generally, secondary data is not collected specifically for your company. Instead, it is available to many companies and people either for free or for a little fee.
About The Author Silvia Valcheva Silvia Valcheva is a digital marketer with over a decade of experience creating content for the tech industry.
Richard Isaac Mwangangi. You have posted very Good notes. Retentive Emmanuel. Silvia Valcheva. Thank you for your comment! Happy to help! OPPN Media. Glad to help! Grant macheso. Thank you for the information, it really helped me. Thanks for the good information.
Primary and secondary sources
Primary sources of data collection have their advantages such as addressing specific research problems and applications in data management and storage. On the other hand, secondary data gathering has also a range of benefits, best practices, and important meaning in the marketing and data world. For each type of business to be successful, it is absolutely crucial to have reliable information for the market and customer characteristics. This is where intensive research methods and data collection tools come to make it possible. Primary data is information collected directly from first-hand experience.
Primary sources provide a first-hand account of an event or time period and are considered to be authoritative. They represent original thinking, reports on discoveries or events, or they can share new information. Often these sources are created at the time the events occurred but they can also include sources that are created later. They are usually the first formal appearance of original research. Secondary sources involve analysis, synthesis, interpretation, or evaluation of primary sources. They often attempt to describe or explain primary sources. Scholarly journals, although generally considered to be secondary sources, often contain articles on very specific subjects and may be the primary source of information on new developments.
Home Consumer Insights Market Research. Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents. These documents can be made available by public libraries, websites, data obtained from already filled in surveys etc.
PDF | This paper examined primary and secondary sources of data. Primary data is an original and unique data, which is directly collected by.
Primary Data VS Secondary Data
Aside from consulting the primary origin or source, data can also be collected through a third party, a process common with secondary data. It takes advantage of the data collected from previous research, and uses it to carry out new research. Secondary data is one of the two main types of data, where the second type is the primary data.
The column covered over 35 common research terms used in the health and social sciences. The complete collection of defined terms is available online or in a guide that can be downloaded from the website. What does each and every research project need to get results?
Secondary data refers to data that is collected by someone other than the primary user. Secondary data analysis can save time that would otherwise be spent collecting data and, particularly in the case of quantitative data , can provide larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their own. However, secondary data analysis can be less useful in marketing research, as data may be outdated or inaccurate.