Digital marketing and advertising pdf

Posted on Saturday, May 22, 2021 10:58:51 AM Posted by Josafat A. - 22.05.2021 and pdf, manual pdf 0 Comments

digital marketing and advertising pdf

File Name: digital marketing and advertising .zip

Size: 18723Kb

Published: 22.05.2021

Gone are the days when people used to put a feet hoarding for their brand promotion and advertisement of their products and services. We have seen giants investing thousands and millions on the traditional marketing tactics, which rendered them results back then.

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: what is digital marketing? Like, WAY longer. About years longer, to be exact.


In other words, our online digital marketing coaching program includes 3 main courses which will cover the entire digital marketing concepts with advanced topics which have been shown in the below digital marketing syllabus. Top 10 Trending Digital Marketing Skills you develop in our digital marketing mastermind course curriculum — In this module, you will learn about the things you need to know about digital marketing in India.

Also, about internet marketing, working methodology, difference between traditional, inbound, and outbound marketing methodologies. Different ways to do market research to understand the potential of the market for your product or services will be taught in this module. Because, analyzing the market potential will help you set the positioning properly.

Websites are like business cards in online space, your business should have a properly setup website that establishes a great connection with users for better engagement. Above all, you will be learning how to develop a WordPress website from the scratch which acts a business card.

You will be walking through different tools for email marketing and learning the different ways to nurture the leads. Current trends in content marketing, history of content marketing, content consumption in India, Funneling the content, content mapping, different ways to write content for different platforms, social media content, website content, and more!

Things to know before getting started with seo, on site optimization tactics, optimizing the content for search engines and users, off site seo methods, technical seo, and more!

You will be learning social media marketing, optimization and advertising for the platforms Twitter, Instagram, Facebook, and LinkedIn. Paid Advertising is considered to be the highly effective digital marketing channel and you are going to master this skill in the course provided the proper time and attention given to it. Google Ads being one of the most famous search advertising platform and you will be walking through this tool and learning how to create a campaign from scratch to turn it to a profitable one.

This is one of the highly effective search advertising platform and very people have tapped the potential of it. As we all know at least 10 minutes once people will check their smart phones, this is a treat for any advertisers to show case their product or services right at the hands of people. The reachability has become so effective that advertisers can literally reach based on the interest and demographics. You will be learning the methods to promote your product or services to the right audience through mobile and SMS.

Gone are the days where you would be visiting each individual house near by your shop or business location to promote your business. Learn how to list your business online that attracts local customers to your business location or shop directly. Around hours of video been uploaded to YouTube every day and 8 of 10 people around the age will watch the videos on YouTube every day.

The potential is immense and we will teach you how to tap into this ocean of opportunities on YouTube. Measurability is the key factor in Digital Marketing, you can measure each and every marketing effort you undertake to accomplish your business objectives. You will be taught how to use Google Analytics and other marketing analytics tools to help get started with website data analytics.

Number of people who are making around 8 figures every month through affiliate marketing is been increasing each year. We will be showing how they are making and how you can replicate the strategies to earn the similar way.

There will always be something that make you a subject matter expert and wanted to express that out to the world and help others to make use of your knowledge. Blogging is one such platform that help you share your valuable knowledge and in turn earn money from it as a passive income source.

We teach you different ways to get the freelancing projects online and we will explore the different freelancing platforms. Google AdSense is the publisher side platform from Google that allow publishers to place the Ads on their website and pay money when someone clicks on the Ads that they show up online.

First basic module of the course will help you establish a strong foundation knowledge on the digital marketing concepts theory as well as practical knowledge wise.

Finally, learn how to use the multiple digital marketing tools. Digital Marketing Syllabus of the course stage 2 covers the below topics. Further more that will help you get to know how to land your first digital marketing job or get your first client. If you are a Marketing professional or any working professional who would like to learn and enhance your digital marketing skills, we have Digital Marketing Mastermind Program for you!

You would like to learn Digital Marketing but caught up with lot of commitments and you are unable to allot some time in your hectic time schedule. Hence, we have developed an intensive and effective program for you here — Digital Marketing Growth Hack Online Course.

The best field in digital marketing is based on your core passion. That is what we are going to teach you in our career launch blueprint program. Which is our level 1 program, where you will learn the most suitable digital marketing channel you need to master. Then you will develop various digital marketing skills in our level 2 program which is digital marketing mastermind.

MBA in Digital Marketing is a 2 years full time graduate course which is divided into 4 semesters. Instead of doing digital marketing mba, you can master the art and science of digital marketing through direct implementational knowledge which we teach through digital marketing mastermind and growth hack advanced programs.

Since we have various programs offering for different level of students, you can enroll in digital marketing mastermind for developing the necessary digital marketing skills, career launch blueprint for starting with digital marketing as a full-time professional, and digital marketing growth hack to master the art and science of marketing automation and project management skills.

These best digital marketing classes will be conducted online and you can watch the videos anytime and anywhere. Can I do Digital Marketing Course after 12th? All you need is interest and passion to grow in your career by taking digital marketing as your career. Anyone can do Digital Marketing in and beyond.

Skip to content. Email Marketing. Website Designing and Development. Product Marketing. Content Marketing. Data and Website Analytics. Market Research and Competitor Analysis. Digital Marketing Online Course Syllabus. This has 6 digital marketing online courses which helps you find your job within weeks. Digital Marketing Growth Hack Program is to help one to go beyond their professional journey. If you want to develop project management and marketing automation skills.

This is for you! This covers a total of 27 internet marketing courses that shape up your career. Digital Marketing Modules - Digital Marketing Foundation. Competitor and Website Analysis. Content Creation and Promotion.

Search Engine Optimization. Bing Advertising. GEO Marketing. Website Data Analytics. Affiliate Marketing. Google AdSense. Neuro Marketing Fundamentals. Paid Ads Optimization Strategies. Online Reputation Management. Digital Marketing Automation. Case Studies. Career Counselling and Interview Preparation Guidance. Digital Marketing Project Management. MindSet Program. Digital Marketing Growth Hacks. Digital Marketing Syllabus : Phase 2 Learnings. Module 1 — Digital Marketing Foundation In this module, you will learn about the things you need to know about digital marketing in India.

Different ways to do competitor research. Competitor Research Tools. Website Analysis Tools. Unique Selling Proposition — Checklist Download. Tools to perform Market Research. Module 4 — Website Design using WordPress CMS Websites are like business cards in online space, your business should have a properly setup website that establishes a great connection with users for better engagement. Tools to create lead magnets for your business site.

Website Speed Improvement Tools. Module 5 — Email Marketing From the metrics to basics of email marketing will be taught in this module. Landing Page builder tools. Module 6 — Content Creation and Promotion Current trends in content marketing, history of content marketing, content consumption in India, Funneling the content, content mapping, different ways to write content for different platforms, social media content, website content, and more!

Copywriting Tools to speed up the process. Templates to write great headlines. Bonus: SEO Strategy. Bonus: SEO Reporting. Link Building Tools. Keyword Research Tools.

2021 Trends | Sparxoo’s Digital Marketing PDF 2021

Learn more. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. If you continue browsing the site, you agree to the use of cookies on this website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.

To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. Download Free PDF.

Knowledge is power! As a Digital Marketer , you need to add as many reading materials into your collection as possible and you can go through them whenever you have some leisure time. There are plenty of free digital marketing PDF books to download available on the Internet. Here is the list of some of the best free ebooks available online. I will keep on updating the list with time, as I keep on researching on good tutorials and books for our digital marketing readers and learners. It is a Small Book with odd pages.

Online advertising

Online advertising , also known as online marketing , Internet advertising , digital advertising or web advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive [1] and have increasingly turned to ad blocking for a variety of reasons. When software is used to do the purchasing, it is known as programmatic advertising. Online advertising includes email marketing, search engine marketing SEM , social media marketing , many types of display advertising including web banner advertising , and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

His research interests span the areas of global e-commerce, localization, cross-cultural consumer behavior, sustainability and ethics. Yogesh K. His research interests are at the interface of Information Systems IS and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital marketing particularly in the context of emerging markets.

Subscription price CiteScore 0. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet. IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services.