Advantages and disadvantages of using questionnaires in research pdf
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- Questionnaire: Definition, Examples, Design and Types
- Advantages and Disadvantages of Surveys
- Research methods. Uses and limitations of questionnaires, interviews, and case studies
Use of questionnaire in field research offers the following advantages. The questionnaire has great potentialities when it is properly used. It is an economical way of accumulating information of significance from international marketer. When the respondents are scattered far and wide, it will be a better tool as compared to the tools like interview or observation. It permits even international coverage.
Questionnaire: Definition, Examples, Design and Types
Surveys can be conducted in various ways like telephone interviews, personal interviews, mail surveys, email surveys, internet surveys, computer direct interviews or questionnaires. Each method has its own advantages and disadvantages and much depends on the target audience. We shall discuss here the advantages and disadvantages of using questionnaire research.
The questionnaire is a structured technique for collecting primary data in a marketing survey. It is a series of well written or verbal questions for which the respondent provides the answers. Written surveys or questionnaires are the backbone of successful surveys. First and foremost a decision has to be taken that questionnaires are the best medium to collect responses for a particular case. A specific research method would depend upon various factors like details needed, available funds, the sample size and the location.
Once the decision to conduct the research through questionnaire has been taken it is important to scientifically design the questionnaire so as to fetch the most useful responses. The construction, application and evaluation of the questionnaire call for skill. Developing and interpreting questionnaires demand great care and preparation. Questionnaires typically are administered via a personal or telephone interview or via a mail questionnaire.
Newer methods include e-mail and the Web. A badly designed questionnaire can annoy and frustrate the respondent to the extent that the responses can be intentionally tailored to give the wrong picture. The fundamentals of questionnaire designing have to be understood — who are the respondents, what the aim of the survey is, what type of questions can be asked, what responses should be built in, how to lay the questionnaire and how to test it. The wordings of the questions have to be unambiguous and easily understood.
Proper sequence of the questions has to be maintained. It is advisable to test the questionnaire in a small group before conducting the final survey. A well structured questionnaire has definite advantages. When large samples and a large geographical area have to be covered questionnaires are cost effective compared to face-to-face interviews. Most people have had some experience in answering questionnaires and hence are not apprehensive when asked to submit responses.
Questionnaires are easy to analyze and data entry can be done easily through the help of computer software packages available. Questionnaires reduce bias. Mail questionnaires may result in certain amount of bias but anonymous questionnaires are more accurate. There is no interaction with the researcher who cannot influence the responses of the respondent.
The respondent is relaxed and can give an honest opinion. Written questionnaires are less intrusive than other forms of research for instance like the telephone interviews. It has also been found that if a follow-up letter is sent along with another copy of the questionnaire the respondents are encouraged to respond who otherwise might not have.
Thus it increases the number of responses. Another way to improve the number of responses is if some sort of reward is assured to the respondents. For exploratory research open-ended questions help the respondents to better express their views. A mail questionnaire gives the respondent the flexibility to complete it at his convenience. One of the major disadvantages in written questionnaires is the low response rate.
Low response results in inaccurate statistical analysis. Another disadvantage of questionnaire is the inability to probe responses which is possible in face-to-face interview. Questionnaires do not allow any flexibility to the respondents. Respondents normally want to qualify their responses and providing space for comments can, to some extent, overcome this disadvantage.
Comments on responses are the most useful in assessing responses as they provide insight into the information. Gestures and visual clues are not available in questionnaires. Lack of personal contact affects different people and situations differently. Where factual information is solicited written questionnaire does not affect the quality but when the issue is sensitive and needs probing, then questionnaires stand at a disadvantage.
Audio, video and graphic clips cannot be used in questionnaires. Another major drawback is that when questionnaires are sent in the mail it is difficult to ascertain that the response is from the same person who the questionnaire was meant for.
Housewives respond for their husbands; children respond for fun and business executives may hand it over to their sub-ordinates to handle it. Questionnaires ask for personal details like contact details and this puts off many people.
They refrain from giving out these details for fear of misuse. Questionnaires cannot be used where people are uneducated and are unable to read and understand the questionnaire. Clarifications cannot be sought in written questionnaires which is possible in interview questionnaires. We can conclude saying that questionnaires do have advantages while certain things should be kept in mind before launching the survey. The questionnaire should be short and simple to make it effective.
The questionnaire should start with an introduction and a welcome message. If the questionnaire is neatly laid out and well planned respondents would be more willing to go through it than even give a second glance at a clumsy paper. The questionnaire should start with easy to understand questions and gradually build up so that respondents to not fall out mid-way.
Home Free Papers English The advantages and disadvantages of using questionnaires in research. The advantages and disadvantages of using questionnaires in research. Please, fill the correct e-mail. News media, government agencies, political parties want to know what the public thinks; associations want the opinion of the members; companies want to know how their products are received by the public. Large companies also want to assess the attitude of their employees towards the organization.
In every field a research, a survey is necessary to assess the situation and plan accordingly. The best way to collect all the information is through surveys. Other Free Papers from this subject:. Informative Review. English as a second language second essay. The life and times of Frederick Douglass. The U. College system. Analyze This Message. Research on Zombies. A meta-analysis of my writing process. Critique paper about citation.
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Advantages and Disadvantages of Surveys
Among the different methods of data gathering for research purposes, the survey method is preferred by many researchers due to its various advantages, strengths and benefits. However, surveys also have their disadvantages and weak points that must be considered. Surveys provide a high level of general capability in representing a large population. Due to the usual huge number of people who answers survey, the data being gathered possess a better description of the relative characteristics of the general population involved in the study. As compared to other methods of data gathering, surveys are able to extract data that are near to the exact attributes of the larger population.
At the beginning of any type of research, it is important for the researcher to determine the most appropriate methodology to carry out the study. It is implied that various methods exist to approach a particular research problem, and the researcher should give his or her own set of methods considerable thought. While factors such as time and costs certainly play an important part in deciding how to approach a particular research problem, the subject of the research itself should ultimately determine the methods used. A good researcher will evaluate all available options prior to making a decision as to which methods to adapt in the light of being the most useful for the study at hand. This further highlights the importance the researcher needs to place at the selection of the right approach if the end-result is expected to be valuable and meaningful from a management perspective. A variety of quantitative and qualitative research methods are available to the researcher, ranging from interviews, questionnaires, observation, experiments, to case studies. This paper will focus on three of the above methods, namely questionnaires, interviews, and case studies, in chapters two, three, and four respectively.
Research methods. Uses and limitations of questionnaires, interviews, and case studies
A questionnaire is a research instrument consisting of a series of questions for the purpose of gathering information from respondents. Questionnaires can be thought of as a kind of written interview. They can be carried out face to face, by telephone, computer or post.
Questionnaires have been used since the 19th century. Often used as a method for collecting information, the questionnaire was first developed in London in A questionnaire can be defined as a set of questions along with answer choices asked for respondents which are mainly used for gathering information or for survey purposes. Questionnaires are usually used for collecting data from the respondents through a series of questions and other prompts set by the organization conducting such experiments.
Read this article to learn about the advantages and disadvantages of questionnaire method of data collection. It is an economical way of accumulating information. It is economical both for the sender and for the respondent in time, effort and cost.